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  • Why is Selling Value so Difficult?
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    Why is Selling Value so Difficult?

    Where does value come from? The concepts of value proposition, value-based selling, value creation, and value communication are often discussed in the…

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  • How do I negotiate with children and at work?
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    How do I negotiate with children and at work?

    Surveys of families with children show that parents negotiate on average 6 times a day with their children aged 2-12. Likely, this…

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